Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky ‘The Diver’, developed by London-based creative agency Space, aims to attract new whisky drinkers to Glenfiddich in key growth markets.
The film follows the story of a freediver at the top of his game, in his attempt to beat his own world record. He manages to push himself further and further, deeper into the unknown, beyond what was thought humanly possible, giving the viewer an insight into the mind of a challenger.
When the character has seemingly reached his limit, he spectacularly swan dives into a deep, dark ‘blue hole’ and experiences an alien underwater world leaving the viewer to guess whether this is reality or fantasy. The voiceover follows the freediver’s internal monologue in his pursuit to be the best, before the heart stopping climax as he rushes to the surface. The advert ends with the call to action ‘Challengers Welcome’.
The closing line ‘Challengers Welcome’ represents Glenfiddich’s passion for pushing the boundaries. It is this uncompromising attitude and approach to innovation which has helped to secure its status as the World’s Most Awarded Single Malt Scotch Whisky. It’s a bold, confident line which reinforces the brand’s leadership whilst inviting drinkers to the brand.
“Diver” was Produced in both the Bahamas and Florida with Green Tea Films director Lisa Gunning and shot by renowned underwater cinematographer Peter Zuccarini.